PPC Services
Engage customers and grow your brand through paid social media advertising services
ROI-FOCUSED PPC Services
The SEO Works is a leading PPC agency in the UK serving businesses across the country with our range of pay per click services. Our PPC agency are focused on generating conversions and achieving a high ROI.
We provide award-winning PPC services across a range of sectors, having won several industry awards including ‘Best PPC Campaign’ at the Northern Digital Awards, ‘Best SEO and PPC Company’ at the Prolific North Awards and ‘PPC Campaign of the Year – B2C’ at the UK Digital Excellence Awards. We are also proud to be a recognised Google Premier Partner, an achievement that is awarded to the top 3% of agencies who are achieving consistent growth for clients and utilising the latest technology for Google advertising.
Our pay per click company offers an extensive range of pay-per-click services to meet the needs and goals of your business, including:
- Google Ads
- Google Shopping
- Amazon Ads
- PPC Consultancy
- Paid Social Media Services
Our PPC services and ad strategies can all work in conjunction to improve your business’s profits using data-driven campaigns.
Complete Pay Per Click Management Services
Our PPC services cover every aspect needed to run a successful PPC Campaign. All of our PPC Account Managers are Google and Microsoft (bing) qualified, ensuring they can manage your paid campaign with the latest industry standards.
Our pre-campaign research will advise on which channels are most effective for your business needs, assess your online competition, and advise on budgets to enable you to compete in your market. All of these characteristics help us to remain a leading pay per click agency.
Get a Free PPC Audit
We are Google Premier Partners and Microsoft Advertising Patners due to the effective strategies we have created and the results we’ve achieved for clients. To provide you with insight into the opportunities and recommendations we can identify, we have formulated a completely free PPC audit.
Our no-obligation PPC audit provides you with a report outlining your existing performance, new opportunities to improve it and unlocks tons of hidden potential.
Why Do You Need Pay Per Click Management Services?
Working with a PPC company is more important than ever to allow your company to compete online. Our experts have a wide range and depth of experience in all types of search and paid social advertising to help you gain visibility and generate conversions from the platforms that matter the most to your business.
5 reasons why it’s important to invest in professional PPC services
1. Experience and expertise
Whether you’re a Business Owner, Managing Director or Marketing Manager, you are generally juggling a lot of different responsibilities day-to-day. We understand this, and aim to take the responsibility of managing your paid advertising off your hands. PPC is what our team do best, and investing in PPC services allows you to free up time for the areas that you do best. Our decades of experience and award-winning PPC agency processes mean your business can benefit from nuanced ad campaigns that generate an ROI and make a real difference to your bottom line.
2. Data-driven and bespoke campaigns
Every client we work with benefits from a completely bespoke PPC strategy and campaign roadmap, based on any issues, findings, and opportunities that we identify in the initial stages. Each campaign is carefully crafted and prioritised based on your business goals, target keywords, and competition. Every decision we make and recommendation we provide is based on data collected and analysed. We spend your budget as efficiently and effectively as possible long term and get you in front of the right people ready to convert.
3. Ongoing monitoring and optimisation
PPC is not a strategy that can be implemented and then left to run. Our experts are regularly monitoring and analysing the performance of your running campaigns so that we can adjust accordingly and ensure your budget is always spent wisely. Our team regularly review data, adjust your bidding strategies, improve copy and landing pages, and continually optimise your ad campaigns to ensure your account is running at its full potential.
4. Detailed reporting and analysis
Our PPC company places a huge emphasis on transparent communication in everything we do. When working with The SEO Works, you receive a detailed monthly report that outlines key performance data. These include yearly and monthly changes to traffic, conversion and transactions, best-performing products or services, and general monitoring and updates on the wider ad landscape. In addition to the monthly reports, you will have access to your Account Manager who will keep you updated regularly on the work being completed and answer any questions you may have day-to-day.
5. Stay in line with industry trends
With Google and other advertising platforms constantly releasing new technology and algorithms, your advertising strategy needs to be adapted accordingly. As a Google Premier Partner and Microsoft Advertising Partner our team is constantly up to date on the latest trends and advancements in PPC, so that you don’t have to worry about your ads becoming stagnant or falling short of competitors.
What Makes our Pay Per Click Management Company Different?
Bespoke Strategy
Campaign keywords and audiences based on your business goals
Best Practice Setup
Ad campaigns are created and structured with compelling ads designed to convert
Measurable Results
Only pay for clicks or actions, with full conversion reporting
Proactive Account Management
We'll drive a high ROI by constantly optimizing and finding new opportunities
A Decade of Experience
Our certified PPC specialists are Google Premier Partners with a decade of experience in pay per click services
What Industries Does Our PPC Agency Serve?
eCommerce PPC Services
Medical PPC Services
B2B PPC Services
Education PPC Services
Professional Sector PPC Services
Why Work With Our PPC Agency?
WE’RE A GOOGLE PREMIER PARTNER
We’ve achieved Google Premier Partner status as a recognition of our PPC agency’s commitment to providing exceptional ad campaigns and management for our clients over the years. We’re proud of this status as it recognises the fantastic ad performance and ROI we have achieved for our clients and reflects the precision and expertise we put into every PPC campaign.
This status also backs up our team’s proficiency and the depth of experience and expertise we have with Google’s range of advertising technology including Search, Display, Video, Shopping and more. Our status also means we’re able to leverage and test the latest tools with early access to the latest features to ensure our ad campaigns are compliant but also innovative.
A TRUSTED PPC COMPANY
The SEO Works have been delivering award-winning Google and Bing pay per click campaigns for over a decade. We have delivered significant growth for hundreds of organisations through our results-driven approach.
Rather than letting a campaign stagnate, we provide adaptable campaigns that are continually analysed, optimised and improved through the data we receive. By taking the time to get to know your business and understand your goals and target audience, we ensure our clients target the right types of people in the right manner, on the right platforms.
A DATA-FOCUSED PPC MANAGEMENT COMPANY
Our PPC campaigns are conversion-focused, meaning we don’t measure success in visibility or clicks. PPC only works when the right traffic is being driven to your site, so we measure our success on the bottom line – conversions.
Our methods of managing paid advertising for our clients are tried and tested, so much so that we utilise it ourselves to acquire clients. We will manage your advertising budget with as much care and diligence as we do our own, so you can rest assured your account will be in safe hands.
NOT JUST PPC MANAGEMENT SOLUTIONS
Alongside pay per click, we offer integrated SEO services that help to bolster the quicker results our clients see from PPC. While PPC advertising helps to deliver results faster, SEO supports long term growth and brand awareness.
Our integrated campaigns are built for longevity and future-proofing, delivering both paid and organic results. We provide monthly reporting with all our services, each custom-designed to show you the metrics that matter to your business.
Google Ads Management
Specialist Google Ads management that generates a strong ROI.
Google Ads, formerly known as Google AdWords, is a hugely powerful marketing channel. The SEO Works have decades of combined experience in Google Ads, helping clients to set KPIs, create targeted ads, and generate a strong ROI. We help brands by understanding their specific goals and, from there, doing our own thorough research and planning before advising on the best Google Ads strategy.
What are Google Ads management services?
Google ads management services involve our team of specialists working with your brand to formulate and manage a Google Ads strategy that generates a return on investment. It’s not as simple as us just taking control of your Google Ad Manager account. Instead, we work with you, to ensure we know what your brand is trying to achieve with paid ads and how we can best help you do this over time.
Google ads management allows your brand to work with experts to enable your business to get noticed, attract traffic, and generate conversions from ads in the search results. There are many different ad strategies out there and our team knows what works, when it works, and how best to implement these in a wide variety of industries and niches. For example, your goal may be to attract new customers, put yourself in front of existing customers with new offers, or ensure you are seen alongside key competitors.
We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads.
What does our Google ads management include?
Initial introductions, setup, and KPI-setting.
Identifying whether you are looking for us to start from fresh with new campaigns, fix existing campaigns or restructure accounts. In addition, we take the time to understand what your business goals are, whether that’s to lower cost-per-click, optimise your conversion rate, or increase brand visibility.
Keyword and market research.
We carry out extensive keyword research to identify the most relevant, fruitful, and profitable keywords, keeping in mind your brand’s unique goals and budget at all times. Your account manager will also analyse a selection of your key competitors to understand their strengths and weaknesses and identify how we can go further.
Strategy formulation.
This includes creating a structure for your ad campaign, putting a long-term strategy in place, and agreeing with you before we start creating ads. We’re thorough about creating a tailored strategy for your business, and effective Google Ads management is about creating well-structured campaigns that convert. There is no point in starting ads without a well-thought-out campaign, as it often results in wasting ad spend on an incomplete effort that won't lead to conversions.
Ad creation recommendations.
As part of our Google Ads management service, we provide recommendations for both your ad and landing page creation. For an additional fee, we can also design your ads so they’re ready to go.
Google ad campaign management.
At this stage, we start rolling out Google ads campaigns according to your budget and monitor the success of these campaigns.
Conversion tracking and reporting.
You are kept informed on the progress of all ads and any results achieved. As a Google Ads management agency, we pride ourselves on the transparency of where your budget is being spent and why, as well as the proactive approach we take to communicating any new suggestions and optimisations we have.
Continual maintenance, testing, and analysis.
The nature of Google ads and PPC advertising, in general, is that your ads will need optimisation, testing, and maintenance to ensure they are performing and generating an ROI. All our clients are assigned an account manager to keep on top of results and make ongoing optimisations to ensure your budget is being invested in the most profitable way possible.
Why work with our Google Adwords management team?
Jargon-free advice and clear communication
Access to powerful and industry-leading tools
Dedicated account manager for communication and advice
A wider team of experts working on your account
Monthly analysis, reporting, and development of the campaign
Campaigns bespoke to your brand’s goals
Targeted and data-focused campaigns
Advice on landing page optimisation
Trusted testimonials and client case studies
How much does Google Ads management cost?
Google Ads are completely adaptable to varying budgets. We typically work with clients who have a media spend of £2,000 – £200,000 per month. Whether you have a tighter budget or have tens of thousands to invest in Google Ads each month, you can achieve positive results with the right strategy and Google Adwords management methods.
Why? Google ads are a form of pay-per-click advertising, otherwise known as paid search, whereby you pay a fee each time an ad generates a click-through from Google. The amount you pay for each click is determined by the popularity and therefore search volume of a keyword, as well as how competitive the keyword is to bid on. Generally, the more competitive a keyword is to bid on, the more you will have to pay per click.
Due to the nature of Google ads, working with ad specialists that can manage your budget efficiently and profitably ensures that you will generate a strong return on investment. What’s more, you can avoid any potential mistakes or poorly targeted ads which can lead to your budget going down the drain with limited results to show for it.
Enquire about our Google ads management services
The SEO Works have won an accolade of awards over the years for our Google ads, Google Shopping, and paid social campaigns. We offer a range of digital marketing services, acting as an extension of your brand’s marketing efforts, to add insight and ensure your business is making profits from an array of channels including SEO and paid search.
If you are looking for an agency to manage your Google ad campaigns or offer PPC consultancy, whether you are completely new to paid advertising or have existing campaigns running that need turning around, get in touch for a free quote for a bespoke, long-term PPC strategy.
More Service
Execution & Performance
PPC FAQs
PPC stands for ‘pay per click’ and is a widely used form of paid advertising whereby businesses pay each time someone clicks on their ads. It is an auction-like system, where businesses have to bid on certain keywords to have their ads show up. Some keywords are more expensive than others to bid on due to various factors such as the level of competition. PPC is different from organic search as it requires businesses to pay for their traffic, rather than this being generated from organic visibility.
Despite PPC being paid, it can be preferred to, or work effectively alongside, SEO campaigns as it allows for highly precise audience targeting and has almost immediate results and ROI when implemented effectively.
A PPC company is a digital marketing agency that manages pay-per-click (PPC) advertising for businesses. In this model, advertisers pay a fee whenever someone clicks on their ad. The goal is to attract the right audience and drive traffic to their website that converts into sales.
With PPC services, there are typically two fees. Firstly, your ad spend, which is based on the number of clicks and is paid directly to Google. We can work with you to a set monthly budget, so you know what your approximate monthly ad spend will be. There is also an agency fee, for managing your campaign. We charge a minimum fee, which can increase based on the level of ad spend you have. Get in touch with us to discuss the pricing of our PPC services in more detail.
We offer a wide range of PPC services and campaigns, including:
- Google Search and Google Shopping Ads
- Amazon Ads
- Paid Social Ads including LinkedIn and Facebook
On these platforms, our team are able to provide a bespoke strategy and advertising creatives for various types of ads including video, display and more.
Effectively measuring the performance and success of your PPC campaigns is crucial for making improvements and ensuring you generate an ROI from professional PPC services.
We use various standard KPIs to measure success including click-through rate, conversion rate, cost-per-click and return on ad spend to highlight the progress being made and the impact your PPC campaigns are having on your business’s bottom line. Other KPIs and metrics include quality score, ad position, cost per conversion, and landing page-specific metrics, which all feed into your ad performance and help to educate future strategy.
KPIs can be individual to a business too, so we always discuss with clients which KPIs are most important to them during the onboarding process.
Getting Started
Google Ads management FAQs
Success Metrics We Focus On
- ROAS (Return on Ad Spend)
- Organic Traffic Growth
- Lead Conversion Rate
Each of our clients is allocated a dedicated account manager who will diligently oversee and manage the campaign. They are a specialist in the field with all relevant Google Ads qualifications. Their role includes reviewing the results and implementing ongoing optimisations, ensuring that your budget is allocated in the most lucrative manner possible.
An additional benefit to having a dedicated account manager for your Google Ads campaign is that they will be your primary point of contact. This means you can benefit from a positive working relationship, and they will develop an in-depth understanding of your business. You will have a direct connection with the expert, without any middle-man slowing down things. This can make communication more effective and positively influence how we set up and optimise your Google Ads campaigns.
Hiring an in-house professional for Google Ads has the potential to deliver great results, based on the skills and experience of the individual. However, this means you are generally limited to the experience, expertise, and resources of only one person. The advantage of working with a Google Ads management agency is that your account manager has a whole team of people at their disposal with a range of skill sets and experience. Often using an agency can also cost less than hiring a full-time employee, but with broader experience and impact.
We don’t provide clients with any specific timeframes for results, as every campaign is unique, with different factors that contribute to success and ROI. It can take between 3–6 months for a Google Ads campaign to fully mature, but some campaigns may see immediate and brilliant results well before this, too.
It’s crucial to recognise that Google during the initial stage of a Google Ads campaign, Google is in the learning phase, gaining insights into your campaigns. If you notice a low initial conversion rate, there’s no need to panic. If results are initially modest, resist the urge to make any major changes. Patience is essential for a Google Ads campaign.
Evaluating the performance and success of your Google Ads campaigns is important for refining strategies and ensuring a return on investment from the campaign. Part of a professional Google Ads management service will be to make sure that reporting and analytics are set up correctly, focusing on the right areas.
You can measure the performance and success of a Google Ads campaign by using various standard Key Performance Indicators (KPIs) tailored to Google Ads, including click-through rate, conversion rate, cost-per-click, and return on ad spend. These metrics provide valuable insights into the progress of your Google Ads campaigns.
Additionally, considering other crucial Google Ads-specific KPIs and metrics such as quality score, ad position, cost per conversion, and landing page-specific metrics, will give you more insights into your campaign’s performance. You can use all of these factors and data to start tweaking your Google Ads campaign, to steadily increase its effectiveness and profitability.
We can! We have provided Google Ads management services for many of our clients, across various industries, helping achieve more conversions and sales. Have a look at some of our client case studies to see how we made a difference to their bottom line with our PPC campaigns. Reach out to find out how we can help you in achieving similar results. Our team of seasoned experts are ready to leverage their experience and expertise to tailor a Google Ads strategy specifically for your business.